The Secret Ingredient – YOU
Want to create a strong brand, add to the sustainability of your business, increase your confidence and really enjoy being an entrepreneur? Just add the secret ingredient. Billion dollar businesses have been built on the secret ingredient.
In your business the secret ingredient is “YOU” and your personal assets. It’s up to you to know who you are: your strengths, your motivators, your values, and to apply those liberally to how you conduct and present your business. A good part of what attracts customers and clients is you.
Early in life you may have been discouraged from using your personal assets by well-meaning family, friends, teachers and others. It is, however, these qualities that have the strongest potential to attract what will make you successful and happy in your business and your life.
Marcus Buckingham, noted author and speaker on the subject has shown that “people will be dramatically more effective, successful and fulfilled when they play to their strongest skills rather than attempting to improve their weaknesses”.
Think back to when you were a child. I’ll bet there are things you can remember having fun doing or that were important to you then that somehow got lost in the growing up process. Chances are they’re still there, but have been forced underground because you wanted to “fit in” and be accepted as one of the group – or there was no obvious way to use them at the time.
The wonderful thing is you have choices all the time. With every choice comes the resulting impact on your universe. Each option will bring a different set of results. If you are conscious of who you are – your strengths, passions, talents, etc., you can make choices that will allow you to benefit from these assets.
I believe we use only a small part of our brain power to a large extent because we are out of alignment with our innate nature and strengths. It’s an exercise in basic physics. We’re designed to receive our awareness energy from many sources. If our basic receptors are out of alignment, some of that energy will be deflected as it enters our multiple consciousness levels, thereby substantially reducing the energy we can use.
By realigning ourselves with our core strengths we receive the full force of that energy. This means we gain maximum awareness from our environment. We become stronger, more intuitive and express ourselves with more passion and confidence.
So how do we realign ourselves to benefit most from who we are?
It’s an exploratory process that can be accelerated through the use of an outside person; a friend, a family member or a coach – someone who can help sort out the truth from the fiction we’ve created about ourselves.
When I work with a new client, the first assignment focuses on identifying personal assets. This brings to the surface many personal facets that had previously been forgotten. A focused review of their lives gives major clues about their strengths, values, skills, passions and talents.
A rediscovered musical talent, a love of animals, the ability to create solitude and peace in a hectic environment are all part of the individual truths that have been used to redefine and redirect several of my clients’ lives and businesses.
Once you acknowledge and claim who you really are, you have the foundation upon which to build your relationships, your business and your personal satisfaction. You will more easily be able to attract what you need to realize the dreams you may have long ago forgotten.
When your own image is clearly implanted in your mind it becomes your personal brand and your secret ingredient for business success.
What’s your secret ingredient?
If you’d like to work on defining and refining your own secret ingredient, go to the Contact page and send me a note. We’ll schedule a time to talk.
