Can a Joint Venture Benefit Your Business?
Joint ventures are a fascinating and potentially profitable way to grow your business. The annual Small Business Summit that I co-produce with my joint venture partner, Ramon Ray, is a good example. I actually wrote an article about it in a post-Summit newsletter last year. It might also be called a strategic alliance because the lines are sometimes fuzzy around the definition. The most important thing is that there is an underlying contract in place.
One of my virtual assistants, Aletha McManama, is on board with the idea of joint venturing also. She wrote a 2-part article about the potential benefits of joint venturing. I’m always interested in sharing information about anything that’s partnership related so I’m sharing it with you here.



