What Makes a Partnership Become a Legend?
What makes a partnership become a legend? As with an individual legend, you must capture the emotions of your prospective audience. When you reach them at the emotional level you have a good chance of becoming a legend. The dance partnership of Fred Astaire and Ginger Rogers is a good example.
In his Letter to the NY Times Editor, http://www.nytimes.com/2009/08/23/arts/23alsmail-ASTAIREANDRO_LETTERS.html, Steven R. Pisani says, in response to an article about Astaire and Rogers, “Although Astaire had many dance partners, only Rogers was able to transform the partnership from pure entertainment to romance”. It was a partnership where each could bring their true talents and emotion to their work. Romance was their brand.
Your partnership can have just as strong a brand. The secret is finding the strengths of each partner and merging them together into a clear message that will reach the emotions of the buyer/prospect. Make no mistake, this applies to your partnership regardless of whether you’re a gas station and car repair or accounting and financial services.
It’s worth brainstorming with your partner or potential partner to find the emotional element that could make a difference in your partnership’s success and long term viability. Who knows? You might even become legendary.
